Born in Xi’An and raised in Shanghai, China, Liwen started his career as a marketer in multi-national companies. His first wine job was working for ASC, the biggest wine importer in China, from 2004. During his eight-year period with the company, Liwen’s role ranged from marketing officer to a wine educator and writer. From 2009, Liwen has starred in the Chinese wine education video "Wine Connoisseur", to bring the wine knowledge to audiences in a fun way. Today the series of his videos has more than one million viewers and is posted on China’s most popular video websites. In 2012, he worked as the Editor-in-Chief for WinePress magazine, one of the most influential wine magazines in China. In 2014, Liwen founded his own wine education school, and assumed the role of Brand Ambassador for Decanter Shanghai Fine Wine Encounter. In 2010, together with Chantal Chi, he wrote his first book, "Whys in Wine", sharing the answers for the most common questions Chinese wine drinkers have. At the beginning of 2014, his second book, “The Footprints in the Vineyards”, was launched in China.